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It's Not Always Impulsive: Mobile Promotions Work Longer than Expected

June 17, 2013

Marketers are starting to harness location-based mobile technology to send text messages to customers who are nearby their clients’ businesses. These promos are usually designed to spur impulse buys, but businesses that use the one-day coupon could be missing out. Information Systems Professor Bin Gu has found that location-based mobile promotions work the day smartphone users receive them, the next day, and for several days thereafter.

Society for Information Management President Deborah DeCorrevont on Growing IT in Arizona

Deborah DeCorrevont knows about building a career in IT. Now as President of the Society for Information

Information Systems Spotlight

Graduation season opens up opportunities to spotlight some of the accomplishments of Department of Information

CIS: Perfect Fit for Outstanding Graduating Senior

Take a quick look at T.J. Wey’s schedule and the first question that comes to mind is “how

Related Articles

Leave Your Comfort Zone, Get More from EPM

May 31, 2013

Companies have invested heavily in information technology known as Enterprise Performance Management (EPM) systems, which generate everything from basic budget and financial statements to complex forecasts of how to best meet consumer demand. But too few firms are using the systems to their full potential, according to Professor Robert St. Louis and doctoral student Jeremy Glassman.

Cloudy IT Forecast Means Change Ahead

May 31, 2013

There’s a cloudy forecast ahead for corporate IT shops, and it’s getting cloudier fast. Analysts at Gartner predict that Infrastructure-as-a-Service, or cloud-based computing, will reach a compound annual growth rate of 41 percent through 2016. As enterprises adopt cloud computing models, they’ll need to make other changes, too, say researchers at the W. P. Carey School of Business.

On Flying Cars and 140 Characters of Innovation

May 13, 2013

In a recent debate with Twitter investor Mark Andreessen of Netscape fame, Paypal founder Peter Thiel observed that the millennial generation grew up watching flying cars on their Saturday morning TV shows. But today, all we have for evidence of innovation is Twitter, he argued. Then he went on to poke fun at that 140 character limit. Have the graduates of 2013 been shortchanged? Are they victims of an educational system that stifled innovation? Do they miss the flying cars?

Capstone Project: The Messiness of Execution

April 08, 2013

Among the many differences between college and career is the simple matter of neatness. In class the questions and answers are usually straight forward, but on the job it’s a different situation. Things can get messy, and that’s one of the big lessons students learn during the capstone project, a requirement of Computer Information Systems majors.

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