Marketers are starting to harness location-based mobile technology to send text messages to customers who are nearby their clients’ businesses. These promos are usually designed to spur impulse buys, but businesses that use the one-day coupon could be missing out. Information Systems Professor Bin Gu has found that location-based mobile promotions work the day smartphone users receive them, the next day, and for several days thereafter.
June 17, 2013
Deborah DeCorrevont knows about building a career in IT. Now as President of the Society for Information
Graduation season opens up opportunities to spotlight some of the accomplishments of Department of Information
Take a quick look at T.J. Wey’s schedule and the first question that comes to mind is “how