With the healthcare sector moving toward greater price transparency, soon people will be aware of the cost of the medical goods and services they consume -- often for the first time. That information will have a profound impact on the way consumers make decisions to acquire medical goods and services and even assess their own risk of contracting diseases, according to new research by Assistant Marketing Professor Adriana Samper.
June 04, 2013
The family road trips from San Diego to Kansas during Craig Smith’s childhood always included
To understand just how big--and just how complex--the business of sports has grown, one must simply
As a Cleveland native and sports fanatic, Christian Portaro always knew where he wanted to go to college: